It may have already crossed your mind...
Have you ever considered redesigning your website? If so, you are not alone. Many business owners have realized the benefits of redesigning their websites to keep up with the latest trends in web design and marketing tactics. However, redesigning a website can be an expensive process for some businesses. For those who are on a tight budget but still want to redesign their site, there are ways to do this without spending all of your money on it! In this blog post, we will go over what is involved in a typical redesign process as well as how much it costs for different types of businesses.
Benefits of a website redesign
If your website is outdated, it may turn away potential customers.
Optimized web pages improve SEO results and make it easier for visitors to find your site. This means they spend more time on your website, see what you offer, learn about who you are as a business. With updated content that is well written and easy to read search engines will be able to index the page faster increasing exposure of your business/brand online making them visible to new potential customers. When people can easily find information about your company or brand through an internet search without having prior knowledge of your products or services this builds trust between consumers resulting in increased sales opportunities. A redesign also offers branding benefits by showcasing visuals such as logos, images, etc., creating consistency across all platforms.
With an increased focus on mobile browsing, it's important to ensure your website is responsive and optimized for all devices.
A redesign will also increase search engine rankings by implementing specific techniques that improve a site’s overall SEO presence such as links back from other relevant websites or through something like blog posts which can provide fresh content regularly.
Your business needs a website redesign if:
- Your current design has not been updated in years.
- There are elements of your old site still present (i.e. the same header was used over multiple years) even though you have refreshed other aspects of your online brand identity since then.
- You don't see any new leads/new sales coming from existing traffic sources to your web pages within 30 days.
Did you know that redesign can also increase your revenue?
Redesigning your website can have a revenue impact of up to 32%.
This is from increased leads or sales and it's even greater for eCommerce businesses (up to 57%) with an average increase in revenue over 30 days of 31.32%. These numbers are based on A/B testing case studies by top companies like Apple, Intuit, and others. There’s no reason why you shouldn't be able to see similar results!
We can help you with your redesign!
Our experienced design team will work closely with you to create a website that we know meets the needs of your target audience. We pride ourselves in our ability to successfully communicate challenging ideas and we do so through all parts of your new website. From homepage layouts, blog posts, and SEO optimization. We want it all done right for you! All we need is an idea of what you're aiming for and we'll take care of the rest.
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