Overview

Cask & Keg is a liquor store in Victoria, BC offering a wide selection of wines, beers, and spirits. After being closed for two years during a full rebuild, their website no longer represented their updated store or customer experience. They needed a fresh, modern, mobile-friendly site that was easy to manage and optimized for search.

‍

Challenges

• Outdated design and layout
• Poor SEO structure and metadata
• No clear way to highlight offerings or curbside pickup
• Difficult for staff to update

‍

‍

What We Did

1. UX/UI Redesign in Figma

We redesigned the entire website from scratch, focusing on a modern look, simple navigation, and clear presentation of their products and services.

Photo suggestions:

• Hero/storefront video
• Interior shots
• Featured product photos

‍

2. Custom Webflow Development

We built the site in Webflow using clean and semantic structure.

Key improvements:

• Fully responsive on all devices
• Faster load times
• Smooth interactions and modern visuals
• Easy content management via Webflow CMS

‍

‍

‍3. SEO Foundation

To help customers find them again after reopening, the new site launched with:

• URL redirects
• Optimized titles, descriptions, and headings
• Compressed images and fast performance
• SEO-friendly URLs
• Semantic structure for better crawling
  

Google Analytics and MailChimp were also integrated for tracking and marketing.

‍

4. Ongoing Website Management

We continue to support Cask & Keg with updates, SEO checks, seasonal content changes, and performance monitoring to keep the site running smoothly.

‍

‍

Results

The new Cask & Keg website is clean, modern, easier to navigate, fast, SEO-ready, and aligned with their updated in-store experience. With ongoing management, it continues to perform well and support their customer needs.