Redesigning the Digital Identity of Europe’s Leading Used Software License Distributor

Predny SLM is one of Europe’s largest and most trusted distributors of used software licenses, specializing in Microsoft licensing from the free market. Their platform serves a wide range of businesses and organizations who rely on clarity, compliance, and transparency when purchasing licenses.

Predny SLM approached us looking for a full digital redesign, a new visual identity and UX direction that felt more modern, trustworthy, and aligned with the company’s scale. Their internal development team would handle implementation; our role was to rebuild the brand’s visual presence from the ground up and deliver a complete Figma design system.

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Understanding the Challenge

Predny SLM already had a fully functioning website, but the design had become outdated and visually inconsistent across pages. The company needed:

• A refreshed brand identity
• Stronger visual hierarchy
• Simplified UI elements
• Clearer communication for B2B customers
• A cohesive multi-page system that their internal dev team could implement
• A design that kept the same structure, but with a modernized look
  

Because the site contains e-commerce components, pricing tables, technical descriptions, and case studies, the redesign had to balance visual appeal with clarity and usability.

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A Modern Blue & Yellow Design System

We created a new identity built around a blue and yellow color palette, a combination chosen for its trustworthiness, clarity, and energetic modern feel.

The new design system includes:

• Polished, modern UI components
• Updated typography for improved legibility
• Consistent spacing, layout, and section structure
• A clear hierarchy suitable for technical and compliance-related content
• Modular elements that allow Predny SLM to scale the website in the future
  

The redesign preserved the overall structure of the old website but elevated every page visually and functionally.

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A Complete Multi-Page Figma Redesign

We delivered a 20+ page Figma file that completely redefined the digital presentation of Predny SLM. This included:

• Homepage redesign
• E-commerce product pages
• Licensing overview pages
• Service and pricing pages
• Company overview and mission
• Case studies and resources
• Contact and inquiry pages
• Fully designed mobile breakpoints
  

Each page was built to be clear, scalable, and easy for their internal web developer to implement in the final build.

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Custom Graphics for a More Distinct Brand

To support their new identity, we also created a collection of custom graphics and illustrations tailored to their industry. These visuals help explain complex licensing concepts and give the website a more polished, proprietary feel.

The custom graphics were delivered in multiple formats for seamless integration into their development workflow.

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The Outcome

Predny SLM now has a modern, cohesive digital identity that better reflects their position as a leader in the European software licensing market.

The redesign delivers:

• A bold, modern visual direction
• Consistent and scalable UI components
• Clearer communication for B2B customers
• An enterprise-ready design system
• 20+ pages built to be easy for their internal developer to implement
• Visuals that strengthen trust and support conversions
  

With a new identity and structured Figma system, Predny SLM is now equipped with a digital presence that matches the credibility and professionalism of their business.