Overview

Malone’s Taphouse is a vibrant pub in Downtown Vancouver, known for its 38 craft beers on tap, great food, and weekly events. Their previous Webflow site no longer reflected their atmosphere or brand identity, and they needed a modern, simple, and easy-to-use redesign that captured the cozy, lighthearted feel of the taphouse.

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Challenges

• Outdated design and aging components
• Needed a more modern, earthy, and welcoming visual direction
• Limited usability for menus, events, and bookings
• No efficient system for managing and displaying upcoming events

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What We Did

1. Fresh Design Direction in Figma

We created a new visual style that matched Malone’s personality, warm, earthy colors, strong black and white contrast, and a clean, modern layout. The goal was to translate the pub’s cozy, lively vibe into a digital experience while keeping navigation simple and intuitive.

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2. Custom Webflow Development

The finished design was rebuilt entirely in Webflow with a focus on speed, clarity, and seamless usability. The new structure uses modern layouts, components, CMS collections, and fully responsive features that allow the team to easily update menus, weekly specials, and upcoming events.

Interactions were kept subtle and smooth, modern enough to feel fresh, light enough to keep the website fast.

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3. A Custom CMS-Powered Events Calendar

To help Malone’s promote weekly happenings, we built a custom Webflow CMS events calendar. The team can now add or modify events through simple CMS entries, and the calendar updates automatically on the website.

This makes it easy to highlight special events, game nights, and new promotions, without needing plugins or complex workarounds.

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4. Tock Reservation Integration

For a smoother booking experience, we integrated Tock, allowing guests to reserve tables directly through the website. The connection between Webflow and Tock ensures quick, reliable access to reservations without sending users through multiple steps or external pages.

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5. Full SEO & Analytics Setup

To improve discoverability and performance, we implemented:

• Proper metadata and heading structure
• Schema markup for LocalBusiness
• Optimized load times and responsive images
• Clean semantic HTML
• Improved URL architecture
• Google Analytics & Tag Manager setup
• MailChimp and social integrations for marketing
  

This created a strong SEO foundation for searches such as Downtown Vancouver pub, Vancouver craft beer, sports bar Vancouver, and more.

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6. Ongoing Website Management

After launch, we continue to manage updates, new event postings, seasonal content, and overall site performance. This ensures Malone’s stays fast, up to date, and aligned with modern digital standards.

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Results

The new Malone’s Taphouse website is warm, modern, and easy to navigate perfectly capturing the pub’s character. With improved responsiveness, cleaner structure, a custom events calendar, and a seamless reservation experience, the site now supports bookings, events, and day-to-day customer engagement far more effectively.

Visitors get a clearer, more inviting impression of what Malone’s offers, and the team can keep everything updated without hassle.